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A painting of the historical Port Stanley

Our History

Our story begins with two men and a truck and dedication to their customers. Geoff Cole and Todd Munro founded Cole-Munro in 1994. Patience over time and a belief in providing local families quality trout led us here—to become a nationally respected, yet still family-run, trout producer.

From humble beginnings in Port Stanley, the Cole family has grown the business to include family farms on Manitoulin Island and Georgian Bay with our head office and processing facility in St. Thomas. Currently, we’re the only company in the province focused solely on trout. When you purchase our products, you support local farmers employed by a local business. Now we take pride in providing 80% of Canada’s trout.

Our Business

Despite rapid growth, our values remain the same: Our people are as important as our products and we believe that both require care to produce quality. Just like our new communities appreciate the economic stability Cole-Munro brings to their hometowns, we recognize their key role in our company’s mission. Their dedication to the product and upholding our standards lies at the root of our achievements.

the founders of Cole Munro including Geoff Cole and Todd Munro on a doc

Our Mission

Provide families with fresh, locally sourced Ontario trout, raised and processed responsibly.

Our Vision

Ontario trout is recognized for its quality, nutritional value, and sustainability.

Our people and values

Our values are reflected in the people we hire which is why we consider our employees family. Our dedicated workforce is a testament to the collaborative environment where hard work is rewarded and accomplishments are celebrated.

Strong values guide our daily conduct as a local business serving local communities.


We care for our people; we listen to our suppliers, employees, and customers.


We ensure quality products and service through a balance of efficiency and responsibility.

Family Heritage

We recognize our roots; your family’s satisfaction helps our family business grow.