Our History

Our story begins with two men and a truck and dedication to their customers. Geoff Cole and Todd Munro founded Cole-Munro in 1994. Patience over time and a belief in providing local families quality trout led us to here—to become a nationally respected, yet still family-run, rainbow trout producer.

From humble beginnings in Port Stanley, the Cole family has grown the business to include family farms on Manitoulin Island and Georgian Bay with our head office and processing facility in St. Thomas.

Our Business

Despite rapid growth, our values remain the same: Our people are as important as our products and we believe that both require care to produce quality. Just like our new communities appreciate the economic stability Cole-Munro brings to their hometowns, we recognize their key role in our company’s mission. Their dedication to the product and upholding our standards lies at the root of our achievements.

Our Mission

Provide families with fresh, locally sourced Ontario rainbow trout, raised and processed responsibly.

Our Vision

Ontario rainbow trout is recognized for its quality, nutritional value, and sustainability.

Our people and values

Many of our people have been part of our team for years—we consider our employees like family and we know we need everyone to succeed. However hard the job, our team works together. We are proud of the loyalty within our workforce and credit our collective values for their accomplishments.

Strong values guide our daily conduct as a local business serving local communities.


We care for our people; we listen to our suppliers, employees, and customers.


We ensure quality products and service through a balance of efficiency and responsibility.

Family Heritage

We recognize our roots; your family’s satisfaction helps our family business grow.